Summary of Models

On Wednesday's tutorial we talked about KIWI Airline and how we could apply Porter's Five Forces and the Value Chain. Here are the drawings from the whiteboard.

Value Chain

Porter's Five Forces

You might find this page to be useful: http://engmba.wikidot.com/scrib-book4

It summarises many of the models from the book and provides a number of examples of how the models apply to the airline industry.